The demand-supply marketing concept is a simple theory that states that products are more desirable when they are affordable and readily available. If a product is hard to obtain or too expensive, consumers will not buy it. Companies that use the demand-supply marketing concept focus on reducing production costs, hoping that the lower price will attract new customers. However, low-cost products often come with a low quality and are therefore unpopular with consumers.
This concept works by changing the level of importance of various levels of management. While the bottom line is customer satisfaction, the top management remains at the base to support the front line. The bottom line is profit-making through customer satisfaction. This marketing concept has many different applications for businesses. It is essential that your company be able to understand the needs of its customers before you begin the development process. In addition to customer satisfaction, you need to identify your product’s competitive advantage and understand what your competitors’ strengths and weaknesses are.
The concept also helps you analyze and predict the changing trends in the market. You will be able to predict the behavior of consumers, which can help you find new customers and compete with competitors. By using your marketing strategy, you will be able to keep your customers happy and loyal to your brand. So, what should you do to succeed with your marketing concept? It is vital to know what your customers are looking for, and then design a strategy that caters to these needs.
The selling concept begins with the factory and focuses on the product of the seller’s choice. It also emphasizes aggressive selling and heavy promotion. The marketing concept, on the other hand, assumes that products and services should be designed around customers’ wants and needs. Knowing what customers want is critical to success in any organization. The marketing concept is an essential tool in ensuring that your business will reach the goals you set out to achieve. However, the concept is not a magic formula.
Selling concepts focus on the product’s performance and the desire it can create in consumers. In other words, if you make a product of exceptional quality and price, it will be difficult to compete against your competitors with cheaper products. The problem with this concept is that it places unnecessary pressure on the business owner. A constant need to sell products is stressful. A selling concept must be proven through research. The customer needs to be convinced before they purchase. It also involves a lot of planning.
Using the selling concept is a useful marketing strategy, but it can be overused. If you overdo it, your business might not receive the loyalty of its customers. On the other hand, if you deliver the value that customers want, they will be loyal. It is therefore important to use the selling concept wisely. This way, you will have a loyal customer base that will return for more. There are several marketing concepts that you can use to improve your business.